Client: Museums & Galleries of NSW
Scope: Brand Identity development / Print Design
Brief: Museums & Galleries of NSW, Australia reached out to me and commissioned me for their on-going campaign called "IMAGINE". 
The campaign was to promote and acknowledge curators, creators, artists and performers around NSW, Australia. I was provided with assets and was asked to work around it. 

Logo provided by the client.

After a few concepts, this one worked the best. 
It symbolizes a collective feel. It evokes the feeling of support and unity. 
Stacked figures creates a visual that combines all forms together. 
Brandmark is key in branding, and this one worked the best.

Could it be standalone? Absolutely. With imagery supporting the figure, it can stand out on its own; anywhere.

Because of familiarity, there’s recognition. 
More than 5 background patterns, to be used in print or digital design visuals. 

You may also like

Back to Top