OVERVIEW
Cösher is a packaging project for a THC-infused candy product that offers the benefits of cannabis without getting you insensitively intoxicated. The candy can help ease anxiety and stress, promote relaxation, and aid in sleep, making it a great snack to unwind with after a long day.
CHALLENGE
My goal with this packaging design was to create something that's friendly and approachable, while still communicating the benefits of the product for people who don't want to get very high. I believe that this design will help people who are skeptical about cannabis to see it in a new light. By emphasizing the benefits of the product, while still making it approachable and fun.
SOLUTION
The design of the packaging was meant to be simple and familiar, familiar as in the nature of the candy. I wanted to create a look that's sure to catch the eye, while also being approachable. The branding emphasizes the fun and playful, static-y nature of the candy, while also hinting at its unique properties. The packaging features clear and easy-to-read information about the product, including dosage information and a list of ingredients.
